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Seamless “teaser” and “main” sale day emails

I proposed sending out alert emails as teasers the day before we sent out discount emails. Our creativity grew exponentially and so did our numbers – to the tune of 20% higher redemptions on days we ran a teaser for.




Cinco de Mayo discount teaser email

Concept, design, and responsive coding. Each weekly “Teaser/Main” discount email had a new theme. None were typical or expected, here is one that demonstrates that atypical approach. During the brainstorm I promised a drunken Piñata galloping across the screen wearing a margarita foam dome sombrero and chasing a taco tied to a stick. Which was fine until the idea was approved and I had to go about illustrating and animating it.

Reduce your window size to check out the responsive mobile view of this email.







Cinco de Mayo discount email

Concept, design, and responsive coding. The main sale day email had that same Piñata, with an empty margarita, and looking a little the worse for wear, seeing stars/food. The day of sale emails always had the discount as the most prominent information, as opposed to “Tomorrow”, or in this case “Mañana”, being the hero the day before.

Reduce your window size to check out the responsive mobile view of this email.