Tabor Pizzeria, rebrand and marketing campaign
Results:
• 20% higher average order size (AOV) over control group.
• 11% higher month over month order volume growth rate over control group.
Unified and elevated the brand: Tabor had over 20 disjointed logos in circulation. We created a consistent, impactful visual identity rooted in the restaurant’s legacy (est. 1986), modernized for today's platforms.
Created a seamless brand experience across touchpoints: Designed shop-specific stickers, landing pages, and digital ads that carried through Tabor’s name, logo, and visual identity guiding customers from physical to digital effortlessly.
Designed with intention and specificity: Every touchpoint, from QR code enabled print pieces, to landing pages, were built to feel relevant and locally resonant, reinforcing that the experience was made for Tabor’s customers, not just repurposed from a template.
Drove online ordering and catering revenue: Prioritized high margin channels by focusing messaging on no fee online ordering and scalable catering services especially during slower days.
Promoted the signature “Thin & Crispy” pizza: This standout item (rated 7.9 by One Bite Barstool Pizza Reviews) became a hero product in digital ads, signage, and social – building product recall and increasing first time orders.
Leveraged proven UX flows for conversion: QR codes and digital CTAs were placed strategically across materials to move users from physical interaction to online engagement, with tracking pixels enabling smart retargeting.
Informed every step with performance data: Weekly reporting meetings allowed us to review ad performance, test variations, and adjust creative based on what resonated with Tabor’s customers in real time.
My roles:
Design
Strategy
Copy
Client‑liaison
AI video mockup
Created a seamless brand experience across touchpoints: Designed shop-specific stickers, landing pages, and digital ads that carried through Tabor’s name, logo, and visual identity guiding customers from physical to digital effortlessly.
Designed with intention and specificity: Every touchpoint, from QR code enabled print pieces, to landing pages, were built to feel relevant and locally resonant, reinforcing that the experience was made for Tabor’s customers, not just repurposed from a template.
Drove online ordering and catering revenue: Prioritized high margin channels by focusing messaging on no fee online ordering and scalable catering services especially during slower days.
Promoted the signature “Thin & Crispy” pizza: This standout item (rated 7.9 by One Bite Barstool Pizza Reviews) became a hero product in digital ads, signage, and social – building product recall and increasing first time orders.
Leveraged proven UX flows for conversion: QR codes and digital CTAs were placed strategically across materials to move users from physical interaction to online engagement, with tracking pixels enabling smart retargeting.
Informed every step with performance data: Weekly reporting meetings allowed us to review ad performance, test variations, and adjust creative based on what resonated with Tabor’s customers in real time.
My roles:
Design
Strategy
Copy
Client‑liaison
AI video mockup